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100% of your customers have a birthday and what is more fun than being congratulated on it and receiving a present? With MyBirthdayMailer you can automatically congratulate all your customers on their birthday.

Send your customers service related birthday e-mails just like big webstore brands such as:, Fonq, Wehkamp en Coolblue . You can immediately increase your turnover. This retention tool is an absolute must for any ecommerce business.

What does the MyBirthdayMailer app do?

MyBirthdayMailer takes care of congratulating your customers, the app is fully automated. Besides that the app also offers the possibility of integrating personalized discount vouchers.

Shappz is happy to help you with configuring a suiting template and the correct settings for personal discount codes in order to email your customers when it’s their birthday! This way you are engaging with customers on their birthday and drawing them to your webstore with a small present (the discount voucher).


All our apps are priced in such a way that the pay for themselves! This app is currently priced at €2,95 a month, instead of €3,95 a month, an introductory price.


With our customisable templates the app will fit in your bespoke design. Should you have any design problems, please contact our support.


Our apps are designed and developed by shop owners that want to increase their sales. This app will increase your sales conversion ratio drastically.


Found a bug?



Frequently Asked Questions

Can I edit the MyBirthdayEmail templates?

Yes, certainly you can. For each active shop language we add a default template that is fully customisable. A good implementation of your design will increase your conversion rates drastically. If you need help, please contact support, we will be readily at your disposal.

Do my conversion rates drop when I ask for a birthdate?

No, several tests have shown the asking for a birthday is not a boundary as long as you keep it optional. Some online stores have to ask for a birthdate (alcohol, wine, cigarettes etc), for them it is mandatory. If you keep the field optional, approximately 50% provides their birthdate.

Is there any limitation on the amount of emails?

No, why should we? Sent as much as you like



MyBirthdayMailer Statistics

MyBirthdayMailer Settings | Boost Your Sales